Hi, I'm

Cynthia

I’m a product designer who loves creating thoughtful, user-centered experiences that drive real business impact and bringing both creativity and energy to every project.

I’m a product designer who loves creating thoughtful, user-centered experiences that drive real business impact and bringing both creativity and energy to every project.

I’m a product designer who loves creating thoughtful, user-centered experiences that drive real business impact and bringing both creativity and energy to every project.

Cynthia Chen
Cynthia Chen

UIUX Design

UIUX Design

UIUX Design

Eth Tech

Boosting user conversion rates by 1 2%

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows.

See Project

Eth Tech

Boosting user conversion rates by 1 2%

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows.

See Project

Eth Tech

Boosting user conversion rates by 1 2%

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows.

See Project

Integrate BPD

Designed and conducted usability tests to align with product goals

Built design system and created interactive learning platform in Figma that enhance engagement for 300+ active users.

See Project

Integrate BPD

Designed and conducted usability tests to align with product goals

Built design system and created interactive learning platform in Figma that enhance engagement for 300+ active users.

See Project

Integrate BPD

Designed and conducted usability tests to align with product goals

Built design system and created interactive learning platform in Figma that enhance engagement for 300+ active users.

See Project

NextTier

Responsive CRM website with ML-power featured

Designed a responsive CRM ( customer relationship management) website with human-centered design and ML-powered features, increasing user retention by 18.9% 

See Project

NextTier

Responsive CRM website with ML-power featured

Designed a responsive CRM ( customer relationship management) website with human-centered design and ML-powered features, increasing user retention by 18.9% 

See Project

NextTier

Responsive CRM website with ML-power featured

Designed a responsive CRM ( customer relationship management) website with human-centered design and ML-powered features, increasing user retention by 18.9% 

See Project

Toothie

Designed and launched 3MVPs to enhance brand positioning and product adoption rate

Conducted user testing with parents and children, iterating designs to balance fun gamification with usability.

See Project

Toothie

Designed and launched 3MVPs to enhance brand positioning and product adoption rate

Conducted user testing with parents and children, iterating designs to balance fun gamification with usability.

See Project

Toothie

Designed and launched 3MVPs to enhance brand positioning and product adoption rate

Conducted user testing with parents and children, iterating designs to balance fun gamification with usability.

See Project

Brand Designs

Brand Designs

Brand Designs

My Experiences

My Experiences

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. B uilt generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. Built generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. B uilt generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

Cynthia Xinyi CHEN

Resume

Cynthia Xinyi CHEN

Cynthia Xinyi CHEN