About Me
About Me
About Me
Cynthia Chen
Designer
I'm a senior studying design at the University of Southern California with a minor in web development. Ever since I was a kid doodling on every blank surface I could find, I've been hooked on creativity— now I channel that energy into mixing business, tech, and design to make life easier for everyone!
I'm a senior studying design at the University of Southern California with a minor in web development. Ever since I was a kid doodling on every blank surface I could find, I've been hooked on creativity— now I channel that energy into mixing business, tech, and design to make life easier for everyone!
I'm a senior studying design at the University of Southern California with a minor in web development. Ever since I was a kid doodling on every blank surface I could find, I've been hooked on creativity— now I channel that energy into mixing business, tech, and design to make life easier for everyone!
My Experience
My Experience
My Experience
Brand Expression Design Intern @ P&G
Jun 2024 - Aug 2024
Collaborated with SBM to create over 50 patterns for Puffs and selected a collection of 4 through testings and presented to the leadership team
Partnered with Growthwork and design agency to produce 4 rounds of front panel designs and refined the POC for a clearer approach to packaging design
Created front panel designs and an audit for Bounty Essentials to give insights into mid-tier design principles
Brand Expression Design Intern @ P&G
Jun 2024 - Aug 2024
Collaborated with SBM to create over 50 patterns for Puffs and selected a collection of 4 through testings and presented to the leadership team
Partnered with Growthwork and design agency to produce 4 rounds of front panel designs and refined the POC for a clearer approach to packaging design
Created front panel designs and an audit for Bounty Essentials to give insights into mid-tier design principles
Brand Expression Design Intern @ P&G
Jun 2024 - Aug 2024
Collaborated with SBM to create over 50 patterns for Puffs and selected a collection of 4 through testings and presented to the leadership team
Partnered with Growthwork and design agency to produce 4 rounds of front panel designs and refined the POC for a clearer approach to packaging design
Created front panel designs and an audit for Bounty Essentials to give insights into mid-tier design principles
Brand Expression Design Intern @ P&G
May 2024 - Aug 2024
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Brand Expression Design Intern @ P&G
May 2024 - Aug 2024
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Brand Expression Design Intern @ P&G
May 2024 - Aug 2024
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Graphic Designer
Sep 2022 - Present
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Graphic Designer
Sep 2022 - Present
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Graphic Designer
Sep 2022 - Present
Conceptualized and executed limited edition packaging to enhance brand identity
Collaborated with industrial designers to develop new business of sustainable product
Utilized AR tools to create line extensions for kids' products including packaging, mascot, and AR interaction
Design Team Lead @ InnoD
Aug 2023 - Dec 2023
Communicated with the client and established a team of 4 to create over 80 deliverables in 4 months
Implemented a brand identity for the anniversary celebration of a social media account reaching 130 K views per day
Design Team Lead @ InnoD
Aug 2023 - Dec 2023
Communicated with the client and established a team of 4 to create over 80 deliverables in 4 months
Implemented a brand identity for the anniversary celebration of a social media account reaching 130 K views per day
Design Team Lead @ InnoD
Aug 2023 - Dec 2023
Communicated with the client and established a team of 4 to create over 80 deliverables in 4 months
Implemented a brand identity for the anniversary celebration of a social media account reaching 130 K views per day