Brand Designs

Brand Designs

Brand Designs

My Experiences

My Experiences

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jul 2024 - Present

Product Design @ Integrate BPD

Led UX efforts to strategize and iterate design solutions, ensuring smooth handoff to engineers and alignment with product goals. Conducted usability testing with 5 participants and translated findings into design iterations that enhance engagement for 300+ active users. Produced research documentation, facilitated design reviews, and presented to stakeholders to drive alignment and informed decision- making.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. B uilt generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. Built generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

May 2023 - Aug 2023

UIUX Designer @ Eth Tech

Designed an end-to-end responsive job-hunting platform , creating wireframes, high-fidelity prototypes, and interaction flows. B uilt generative-AI powered job application features , boosting user conversion rates by 1 2%. Audited competitor platforms and defined opportunity areas to shape MVP scope based on user insights and technical constraints.

Cynthia Xinyi CHEN

Resume

Cynthia Xinyi CHEN

Cynthia Xinyi CHEN