Skechers
Skechers is a leading sports and lifestyle brand founded in Manhattan Beach, California, known for its comfort, durability, and innovative design. Committed to accessibility.
Skechers provides footwear and apparel for people of all ages and backgrounds, empowering individuals, families, and communities to stay active and connected. With a focus on comfort and joy, Skechers continues to inspire an active, engaged lifestyle worldwide.
Skechers is a leading sports and lifestyle brand founded in Manhattan Beach, California, known for its comfort, durability, and innovative design. Committed to accessibility.
Skechers provides footwear and apparel for people of all ages and backgrounds, empowering individuals, families, and communities to stay active and connected. With a focus on comfort and joy, Skechers continues to inspire an active, engaged lifestyle worldwide.
Date
Nov 2024
Date
Nov 2024
Date
Nov 2024
Service
Sports
Service
Sports
Service
Sports
Build in
Illustrator, Photoshop
Build in
Illustrator, Photoshop
Build in
Illustrator, Photoshop
My Approach
Redesign Goal: Go beyond aesthetics to reflect a lifestyle.
Brand Feel: Inviting, dynamic, and integrated into everyday life.
Focus: Togetherness, movement, and shared moments.
Visual Direction: Bright, natural colors and fresh, engaging design.
Tone: Youthful, cheerful, and relatable.
Purpose: Highlight comfort and connection for a new generation.
Problems To Be Solved
Outdated design with generic patterns
Lack of brand differentiation and emotional connection
Not appealing to younger-generation consumers ↓
Limiting growth and relevance
Inconsistent design language ↓
Creates confusion and weakens brand credibility
My Approach
Redesign Goal: Go beyond aesthetics to reflect a lifestyle.
Brand Feel: Inviting, dynamic, and integrated into everyday life.
Focus: Togetherness, movement, and shared moments.
Visual Direction: Bright, natural colors and fresh, engaging design.
Tone: Youthful, cheerful, and relatable.
Purpose: Highlight comfort and connection for a new generation.
Workout with the loved ones | Blue Sky, natural and sunny lighting
Logo signifies the balance of lifestyle and athletics
Logo signifies the balance of lifestyle and athletics
Logo signifies the balance of lifestyle and athletics
Logo signifies the balance of lifestyle and athletics
Logo signifies the balance of lifestyle and athletics
Featuring people in motion adds energy and immediacy, allowing billboards to tell compelling stories at a glance
Problems To Be Solved
Outdated design with generic patterns
Lack of brand differentiation and emotional connection
Not appealing to younger-generation consumers ↓
Limiting growth and relevance
Inconsistent design language ↓
Creates confusion and weakens brand credibility
Workout with the loved ones | Blue Sky, natural and sunny lighting
Featuring people in motion adds energy and immediacy, allowing billboards to tell compelling stories at a glance