Haitouwang - Job Hunting Platform
Haitouwang is a job-searching platform built to help international students navigate the U.S. job market more smoothly. As a Product Design Intern during my junior year, I designed an end-to-end responsive platform by creating wireframes, high-fidelity prototypes, and interaction flows. I developed generative AI–powered job application features that boosted user conversion rates by 12%, and conducted usability testing to identify pain points, driving iterative improvements to the overall experience.
Date
Sep 2023 - Apr 2024
Date
Sep 2023 - Apr 2024
Date
Sep 2023 - Apr 2024
Industry
Job Searching
Industry
Job Searching
Industry
Job Searching
Build in
Figma
Notion
Google Doc
Build in
Figma
Notion
Google Doc
Build in
Figma
Notion
Google Doc
Role
Solo UIUX Designer ( along with 1 PM and 2 engineers)
Role
Solo UIUX Designer ( along with 1 PM and 2 engineers)
Role
Solo UIUX Designer ( along with 1 PM and 2 engineers)
Skills
Project Development
Visual Design
UI/ UX Design
User Research
Competitor Analysis
Skills
Project Development
Visual Design
UI/ UX Design
User Research
Competitor Analysis
Skills
Project Development
Visual Design
UI/ UX Design
User Research
Competitor Analysis
Project Overview
International students face unique challenges when searching for jobs in the United States, from navigating complex application processes to tailoring resumes for different employers. Existing job-search platforms often overlook these needs, leaving students with limited guidance and added stress.
The goal of this project was to redesign the existing job-searching platform that streamlines the application process for international students through responsive design and generative AI–powered features, ultimately creating a smoother, more supportive, and effective job-search experience.
International students face unique challenges when searching for jobs in the United States, from navigating complex application processes to tailoring resumes for different employers. Existing job-search platforms often overlook these needs, leaving students with limited guidance and added stress.
The goal of this project was to redesign the existing job-searching platform that streamlines the application process for international students through responsive design and generative AI–powered features, ultimately creating a smoother, more supportive, and effective job-search experience.
Impact
Problem
The lack of clear information and guides on job searchings for international students.
Users thought Haitouwang was helpful in providing the information of sponsorships. However, the function in the website is limited to provide further guidance and resources, resulting in a drop retention on Haitouwang platform.
The lack of clear information and guides on job searchings for international students.
Users thought Haitouwang was helpful in providing the information of sponsorships. However, the function in the website is limited to provide further guidance and resources, resulting in a drop retention on Haitouwang platform.
Process
User Analysis & Pain points
To understand the current pain points of current users better, I conducted a series of interviews with various international users on our platform to gain insight into the scope of the obstacles that they faced.
The interviews were structured around several key sections designed to provide a detailed understanding of users' experiences before and after applying for jobs on our website.
User Interview
User Interview
To understand the current pain points of current users better, I conducted a series of interviews with various international users on our platform to gain insight into the scope of the obstacles that they faced.
The interviews were structured around several key sections designed to provide a detailed understanding of users' experiences before and after applying for jobs on our website.
User Interview
Defining the key metrics of the project
When I began the design phase of this project, I started with listing the key problems that were mentioned by our users repeatedly. With the help of communicating with PM and software engineers, I understood the techical and time restrains and possibilities to improve the current website.
Clarifying sponsorships → Turning sponsorship confusion into approachable, visualized understanding.
Simplifying communication → Turning complex jargon or visa information into clear understanding.
Guiding job success → Creating a workspace for students to track applications with clarity and ease.
By focusing on these objectives, I sought to create a more inclusive and comprehensible job-seeking experience that supports international students in navigating complex systems with ease.
Final Design
Sponsorship Analysis
When clicking "Read More" under H1B insight, a pop up screen will appear with detailed information and history of sponsorship database such as job title, location, number of people, etc.
AI summary
Sponsorship Analysis
When clicking "Read More" under H1B insight, a pop up screen will appear with detailed information and history of sponsorship database such as job title, location, number of people, etc.
AI summary
AI summary
When users open a job description in the home page, an AI summary appears to distill the key points.
Users can choose to continue for deeper insights or pause at any time for a quick overview.
Jargon Exmplaination
Jargon Exmplaination
Colored terms indicate key jargon. When users hover over one, a concise definition appears, and all terms transition to colored underlines to maintain a simpler, more cohesive visual flow.
Jargon Exmplaination
Job Track Board
When users click on an application card, they can edit the dates for each stage. A free space is also provided for taking notes or jotting down to-do lists for every application.
Defining the key metrics of the project
When I began the design phase of this project, I started with listing the key problems that were mentioned by our users repeatedly. With the help of communicating with PM and software engineers, I understood the techical and time restrains and possibilities to improve the current website.
Clarifying sponsorships → Turning sponsorship confusion into approachable, visualized understanding.
Simplifying communication → Turning complex jargon or visa information into clear understanding.
Guiding job success → Creating a workspace for students to track applications with clarity and ease.
By focusing on these objectives, I sought to create a more inclusive and comprehensible job-seeking experience that supports international students in navigating complex systems with ease.
When users open a job description in the home page, an AI summary appears to distill the key points.
Users can choose to continue for deeper insights or pause at any time for a quick overview.
AI summary
Jargon Exmplaination
Colored terms indicate key jargon. When users hover over one, a concise definition appears, and all terms transition to colored underlines to maintain a simpler, more cohesive visual flow.
Job Track Board
When users click on an application card, they can edit the dates for each stage. A free space is also provided for taking notes or jotting down to-do lists for every application.
Reflections
User Centric Thinking
Leveraged user-centric thinking to understand the challenges international students face in cross-cultural communication and job applications, translating those insights into intuitive and inclusive design features.
Purpose-Driven Problem Solving
Combined visual creativity with functional thinking to ensure each design decision enhances clarity, accessibility, and user confidence throughout the job search journey.
Articulating the ‘Why’
Practiced presenting design ideas in a way that connects creative decisions to user challenges, making it easier for stakeholders to grasp the impact and champion the solutions.
User Centric Thinking
Sharpened my skills in designing with the multi-cultural audience in mind.
Translating insights into visual touch points that emotionally connect.
Problem solving in Business Context
Balance on creativity with commercial objectives—how to make designs that aren’t just beautiful but that also drive brand performance and consumer behavior
Learning to Sell Ideas
Communicate the ‘why’ behind your design. Practiced presenting ideas persuasively, tying creative decisions to goals and user insights. This helped stakeholders understand the impact and get behind the work faster.
Pain Points
The lack of clear information and guides on job searchings for international students.
Users thought Haitouwang was helpful in providing the information of sponsorships. However, the function in the website is limited to provide further guidance and resources, resulting in a drop retention on Haitouwang platform.