Peach & Lily
Peach & Lily is a pioneer in bringing Korean skincare philosophies to the U.S. market, with a focus on clean, results-driven beauty. This brand design project centers around expressing its core values—transparency, innovation, and gentle efficacy—through a visual identity system that feels fresh, trustworthy, and rooted in wellness. Every design touchpoint, from packaging to digital content, is crafted to reflect the brand’s commitment to natural ingredients, skin-first science, and emotional clarity.
Peach & Lily is a pioneer in bringing Korean skincare philosophies to the U.S. market, with a focus on clean, results-driven beauty. This brand design project centers around expressing its core values—transparency, innovation, and gentle efficacy—through a visual identity system that feels fresh, trustworthy, and rooted in wellness. Every design touchpoint, from packaging to digital content, is crafted to reflect the brand’s commitment to natural ingredients, skin-first science, and emotional clarity.
Date
Dec 2024
Date
Dec 2024
Date
Dec 2024
Service
Beauty
Service
Beauty
Service
Beauty
Build in
Photoshop, Illustrator, Figma
Build in
Photoshop, Illustrator, Figma
Build in
Photoshop, Illustrator, Figma
Current Designs
The color palette is overly vibrant, affecting readability and clarity.
The colors chosen do not resonate well with middle-aged consumers.
The designs lack distinctiveness, relying only on color and text variations—requiring consumers to read the text to understand the product.
The color palette is overly vibrant, affecting readability and clarity.
The colors chosen do not resonate well with middle-aged consumers.
The designs lack distinctiveness, relying only on color and text variations—requiring consumers to read the text to understand the product.
The color palette is overly vibrant, affecting readability and clarity.
The colors chosen do not resonate well with middle-aged consumers.
The designs lack distinctiveness, relying only on color and text variations—requiring consumers to read the text to understand the product.
Problems To Be Solved
The brand's primary audience is over 40, and the current branding doesn't resonate with them.
The current look doesn't communicate the brand’s commitment to environmental care and sensitive skin.
The current look doesn't communicate the brand’s commitment to environmental care and sensitive skin.
Logo Iteations
Logo Iteations
For my Peach & Lily redesign, I explored multiple logo iterations, each showcasing different styles and fonts to emphasize distinct brand approaches.
Through this process, I refined the visual identity to align with the brand’s shift toward elegance and sophistication.
The final logo and color palette balance vibrance and refinement, creating an inviting aesthetic that appeals to consumers of all ages while staying true to the brand’s values.
Key words to measure the logo: Clean | Authenticity | Delightfulness | Safe | Elegancy
For my Peach & Lily redesign, I explored multiple logo iterations, each showcasing different styles and fonts to emphasize distinct brand approaches.
Through this process, I refined the visual identity to align with the brand’s shift toward elegance and sophistication.
The final logo and color palette balance vibrance and refinement, creating an inviting aesthetic that appeals to consumers of all ages while staying true to the brand’s values.
Key words to measure the logo: Clean | Authenticity | Delightfulness | Safe | Elegancy
Colors were carefully chosen to be vibrant yet pastel, appealing to both a younger audience and the existing middle-aged demographic.
Using San Serif ( ABC Grammercy) and Display ( Nautica) to create the elegant and delightful look.
Photography Style: pastel tone, playful and fun
Monochromatic dual tones for an easy flavor seeking
Using San Serif ( ABC Grammercy) and Display ( Nautica) to create the elegant and delightful look.
Using San Serif ( ABC Grammercy) and Display ( Nautica) to create the elegant and delightful look.
Problems To Be Solved
The brand's primary audience is over 40, and the current branding doesn't resonate with them.
The current look doesn't communicate the brand’s commitment to environmental care and sensitive skin.
Using San Serif ( ABC Grammercy) and Display ( Nautica) to create the elegant and delightful look.