Cynthia Xinyi CHEN

Connect me!

Cynthia Xinyi CHEN

Cynthia Xinyi CHEN

Hi, I'm

Cynthia

I’m a designer and recent USC graduate with a background in Design and Web Development. I create thoughtful, visually engaging work that balances user needs with business goals. With global perspective and quick adaptability, I thrive in fast-paced, collaborative environments.

I’m a designer and recent USC graduate with a background in Design and Web Development. I create thoughtful, visually engaging work that balances user needs with business goals. With global perspective and quick adaptability, I thrive in fast-paced, collaborative environments.

I’m a designer and recent USC graduate with a background in Design and Web Development. I create thoughtful, visually engaging work that balances user needs with business goals. With global perspective and quick adaptability, I thrive in fast-paced, collaborative environments.

See my Portfolio

See my Portfolio

See my Portfolio

Cynthia Chen
Cynthia Chen

My Portfolio

My Experiences

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

Jun 2024 - Aug 2024

Brand Expression Design @ P&G Family Care

Collaborated with Brand Managers to develop and test over 50 patterns for Puffs, presenting a refined selection to leadership; partnered with Growthwork and a design agency to iterate on packaging concepts and strengthen the POC; led front panel design and conducted a thorough audit for Bounty Essentials, offering strategic insights to guide future design decisions.

May 2023 - Aug 2023

Brand Expression Design Intern @ P&G Grooming

Conceptualized and executed limited-edition packaging to strengthen brand identity and boost consumer engagement; collaborated with industrial designers to develop sustainable product innovations, supporting expansion into eco-conscious markets; utilized AR tools to create engaging line extensions for kids’ products, including packaging, mascots, and interactive experiences.

May 2023 - Aug 2023

Brand Expression Design Intern @ P&G Grooming

Conceptualized and executed limited-edition packaging to strengthen brand identity and boost consumer engagement; collaborated with industrial designers to develop sustainable product innovations, supporting expansion into eco-conscious markets; utilized AR tools to create engaging line extensions for kids’ products, including packaging, mascots, and interactive experiences.

May 2023 - Aug 2023

Brand Expression Design Intern @ P&G Grooming

Conceptualized and executed limited-edition packaging to strengthen brand identity and boost consumer engagement; collaborated with industrial designers to develop sustainable product innovations, supporting expansion into eco-conscious markets; utilized AR tools to create engaging line extensions for kids’ products, including packaging, mascots, and interactive experiences.

Dec 2021 - Dec 2024

Graphic Design @ Annenberg Admissions Office

Created logos and social media designs for the USC Annenberg Admissions podcasts; designed visual identities including digital and physical works to promote the school

Dec 2021 - Dec 2024

Graphic Design @ Annenberg Admissions Office

Created logos and social media designs for the USC Annenberg Admissions podcasts; designed visual identities including digital and physical works to promote the school

Dec 2021 - Dec 2024

Graphic Design @ Annenberg Admissions Office

Created logos and social media designs for the USC Annenberg Admissions podcasts; designed visual identities including digital and physical works to promote the school

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Connect me!

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Connect me!

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Connect me!