Toothie

Toothie is a creative initiative designed to encourage children to develop healthy and enjoyable tooth-brushing habits. The project includes engaging packaging and a specially designed calendar that make brushing teeth fun and interactive for kids. By turning daily routines into exciting activities, Toothie aims to foster long-term dental hygiene practices among young children.

Categories: Healthcare | Kids

Tools: Photoshop | Illustrator | Figma | Blender

Role: Brand Design | Illustration | Packaging Design

Role: Brand Design | Illustration | Packaging Design | Animation

Proof of Concept

Pop up on shelf

  1. Form and shape of pack

  2. Color and layout

Communicate brand & flavor

Convey brand & flavor

  1. Clear hierarchy

  2. Visualize brand and flavor

Fun & Approachable

Fun & approachable

  1. Fun character

  2. Interesting choices of fonts

Execution

Photography- pastel tone, playful and fun

Monochromatic dual tones for an easy flavor seeking

Photography- pastel tone, playful and fun

Monochromatic dual tones for an easy flavor seeking

Simple illustrations and a clear hierarchy to capture attention

Calendar to track tooth brushing habits

Towels designed for brand awareness

Calendar to track tooth brushing habits

Towels designed for brand awareness

Stickers created as award system and brand loyalty

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Toothie (UI/UX)