Peach & Lily is a skincare brand known for pioneering Korean beauty (K-beauty) in the United States. Founded by Alicia Yoon in 2012, it emphasizes high-quality, effective skincare products with a focus on natural ingredients and innovative formulas. The brand offers a range of products from cleansers and serums to masks and moisturizers, designed to address various skin concerns such as acne, hydration, anti-aging, and sensitivity. Peach & Lily is recognized for its clean beauty commitment, ensuring its products are free from harsh chemicals, and has developed a loyal following for its transparent, results-driven approach to skincare.
Categories: Skin Care
Tools: Photoshop | Illustrator | Figma | Midjourney
My approach
To highlight Peach & Lily's commitment to "clean beauty," I’m creating a refreshed visual identity that balances elegance with vibrancy. By incorporating textured paper and an organic, plant-inspired color palette, the design embraces a refined and natural aesthetic that resonates with the brand’s mature audience. At the same time, I am introducing brighter, lively tones to maintain a sense of energy and appeal to younger consumers. This approach ensures that the brand stays fresh and engaging while still conveying its values of purity, sensitivity, and environmental care.
