Skechers is a leading sports and lifestyle brand founded in Manhattan Beach, California, known for its comfort, durability, and innovative design. Committed to accessibility.
Skechers provides footwear and apparel for people of all ages and backgrounds, empowering individuals, families, and communities to stay active and connected. With a focus on comfort and joy, Skechers continues to inspire an active, engaged lifestyle worldwide.
Categories: Sports
Tools: Photoshop | Illustrator | Figma
Role: Brand Design | Graphic Design
Outdated design with generic patterns↓
Lack of brand differentiation and emotional connection
Not appealing to younger-generation consumers ↓
Limiting growth and relevance
Inconsistent design language ↓
Creates confusion and weakens brand credibility
Redesign Goal: Go beyond aesthetics to reflect a lifestyle.
Brand Feel: Inviting, dynamic, and integrated into everyday life.
Focus: Togetherness, movement, and shared moments.
Visual Direction: Bright, natural colors and fresh, engaging design.
Tone: Youthful, cheerful, and relatable.
Purpose: Highlight comfort and connection for a new generation.
Workout with the loved ones | Blue Sky, natural and sunny lighting
The logo represents the balance of lifestyle and athletics
The use of orange and blue highlights the brand’s intention to convey a sense of warmth, energy, and positivity
Featuring people in motion adds energy and immediacy, allowing billboards to tell compelling stories at a glance
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