Skechers is a leading sports and lifestyle brand founded in Manhattan Beach, California, known for its comfort, durability, and innovative design. Committed to accessibility, Skechers provides footwear and apparel for people of all ages and backgrounds, empowering individuals, families, and communities to stay active and connected. With a focus on comfort and joy, Skechers continues to inspire an active, engaged lifestyle worldwide.
Categories: Sports
Tools: Photoshop | Illustrator | Figma
Redesigning Skechers is about more than just updating its look—it’s about capturing a lifestyle. The brand should feel inviting, dynamic, and effortlessly woven into everyday moments, from casual strolls to spontaneous games with friends. By focusing on togetherness and movement, the new direction highlights Skechers as a brand that brings people closer, whether through sports, relaxation, or shared experiences with loved ones.
A bright yet natural color palette, fresh design language, and engaging imagery set the tone for this transformation. The goal is to create a brand identity that feels youthful, cheerful, and relatable—one that speaks to a generation that values both comfort and connection in their daily lives.
