Skechers

Skechers is a leading sports and lifestyle brand founded in Manhattan Beach, California, known for its comfort, durability, and innovative design. Committed to accessibility.

Skechers provides footwear and apparel for people of all ages and backgrounds, empowering individuals, families, and communities to stay active and connected. With a focus on comfort and joy, Skechers continues to inspire an active, engaged lifestyle worldwide.

Date

Nov 2024

Date

Nov 2024

Date

Nov 2024

Service

Sports

Service

Sports

Service

Sports

Build in

Illustrator, Photoshop

Build in

Illustrator, Photoshop

Build in

Illustrator, Photoshop

My Approach

Redesign Goal: Go beyond aesthetics to reflect a lifestyle.

  • Brand Feel: Inviting, dynamic, and integrated into everyday life.

  • Focus: Togetherness, movement, and shared moments.

  • Visual Direction: Bright, natural colors and fresh, engaging design.

  • Tone: Youthful, cheerful, and relatable.

  • Purpose: Highlight comfort and connection for a new generation.

Problems To Be Solved

Outdated design with generic patterns

Lack of brand differentiation and emotional connection

Not appealing to younger-generation consumers ↓

Limiting growth and relevance

Inconsistent design language ↓

Creates confusion and weakens brand credibility

My Approach

Redesign Goal: Go beyond aesthetics to reflect a lifestyle.

  • Brand Feel: Inviting, dynamic, and integrated into everyday life.

  • Focus: Togetherness, movement, and shared moments.

  • Visual Direction: Bright, natural colors and fresh, engaging design.

  • Tone: Youthful, cheerful, and relatable.

  • Purpose: Highlight comfort and connection for a new generation.

Workout with the loved ones | Blue Sky, natural and sunny lighting

Logo signifies the balance of lifestyle and athletics

Logo signifies the balance of lifestyle and athletics

Logo signifies the balance of lifestyle and athletics

Featuring people in motion adds energy and immediacy, allowing billboards to tell compelling stories at a glance

Problems To Be Solved

Outdated design with generic patterns

Lack of brand differentiation and emotional connection

Not appealing to younger-generation consumers ↓

Limiting growth and relevance

Inconsistent design language ↓

Creates confusion and weakens brand credibility

Workout with the loved ones | Blue Sky, natural and sunny lighting

Featuring people in motion adds energy and immediacy, allowing billboards to tell compelling stories at a glance

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.

Ready to Bring Your Vision to Life?

Let’s make something incredible together! Reach out to discuss your project, and let’s create designs that resonate and inspire.