Hi! I’m Cynthia—a designer with a multicultural background and a broad curiosity about how people experience the world. I recently graduated from USC with a degree in design and a minor in web development, and my work spans brand identity, packaging, digital experiences, and campaign storytelling.

Having lived in Shanghai, Kansas, Pennsylvania, and California, I’ve developed a sensitivity to how culture, environment, and personal narratives shape the way people connect with visuals and products. That perspective pushes me to approach design not just as aesthetics, but as a way to solve real human problems and build meaningful connections.

Outside of traditional design projects, I love exploring everything from consumer behavior and visual trends to technology and storytelling formats. Whether I’m diving into brand strategy or prototyping a digital experience, I’m always driven by understanding people and creating work that resonates across contexts.